Methods
Microtasking References

Phase 1: Microtasking signals sprint

Microtasking definition

We started the project by detecting microtasking signals of change, but first, we needed to establish a definition for microtasking. We worked with the view that microtasking is a subcategory of gig-working. Generally, the term “microtasking” is used to refer to people engaging in tasks on microwork platforms. These include Figure Eight and Amazon Mechanical Turk.

Therefore, our working definition for this project is:

  • Microtasking is not part of the standard employment relationship.
  • The work involves taking on short tasks (i.e. 15 minutes to a few hours).
  • A microtasker usually takes on a variety of different tasks from a variety of different firms/people.
  • Microtasks are found and undertaken on a microwork platform accessed via the internet.

Microtasking is not just work that is small or different. We also focused on the kind of microwork that is crowdsourced or ‘spliced’ onto other ways of earning. We found lots of connections with AI and machine learning.

The explosion in microwork is indicative of a major shift in the economy and how people respond to their economic situations using the resources that are now available. It is crucial to have an organized response to this through research and responsible policy-making before it precipitates into a cultural shift that we may not have the tools to address.

– Haris Akhtar, University of Toronto Student

The microtasking signals database

From September 19 to October 9, 2019, U of T Urban Political Geography students participated in a “signals sprint” to find microtasking references. They collectively analyzed 374 references related to microjobbing. Students analysed each reference as social, technological, economic, environmental, political or values, a STEEPV framework. Students also considered the importance of each signal and provided a summary of why it is important.

The project would not have been possible without the incredible harvest of resources the students collected. Our appreciation also goes out to their professor, Michelle Buckley, for guiding them in this research and making it part of their coursework for the term.

The 2×2 Matrix process chosen for this project begins with an organized search for, and collection of, evidence of change. Following a briefing presentation and class discussions, students followed their understanding of microtasking. We asked them to capture instances of actual change, called “signals”. Each student contributed eight signals based on their experience and research.

The microtasking research team wanted signals that ranged from strong to weak. Signals that challenged the core research team’s assumptions provided a richer environment for foresight analysis.

Microtasking is everywhere online, you just need to realize what exactly it is!

– Noah Ramcharran, University of Toronto Student

The signals sprinters

Haris Akhtar, BA

Will Bromley, BA

Daniela Caneo

Valeria Gallo Montero, BSc
– Read Valeria’s article, Microtasking as a quick fix to ease the cash crunch

Mei Hung, BA and MA

Kayona Karunakumar, Honours BA

Frankie Chi-Hin Leung, BSc

Neha Meher, BA

Dhanak Ohri, BA
– Read Dhanak’s article Microwork’s popularity among students

Pravleen Parmar, BSc

Rachel Bonita Persaud , BA

Anisha Prasad, BESc

Noah Ramcharran, BA

Daniel Ravindran,

Zaineb Shahid, BA

Aliya Shivraj, BSc

Zainab Sidiq, BA

Herve Thuram, BA

James George Vlahos

Ali Zaheer

Xinrui Zhang

Richard Zhao

Micro-tasking is the new way to make extra income.

– Dhanak Ohri, University of Toronto Student (read Dhanak’s article)

Foresight process

STARTING WITH A SIGNALS SPRINT

October 2, 2019

Foresight: A deeper dive

Foresight can improve the resilience of program design and creates readiness for the future.
October 2, 2019
October 6, 2019
Microtasking References

Phase 1: Microtasking signals sprint

U of T students ran a microtasking signals sprint. They collectively analysed 374 references related to microwork.
October 6, 2019
October 22, 2019

Phase 2: Microwork trends to consider

Everyone notices trends in the world around them. Spring 2019’s fashion colour was yellow. Meat-free options are on the rise. Part-time work is growing. Sometimes…

October 22, 2019
November 30, 2019
skyline view of city roads at night to depict what's driving microwork

Phase 3: What’s driving microwork

The research team identified what’s driving microwork by analyzing the signals and developing a set of 12 trends. Next, we identified the six change drivers….
November 30, 2019
February 24, 2020
Geodesic dome

Microwork futures: strategic perspectives

Strategic perspectives are ways to think about the future. They are the final output of the foresight method used for this project.
February 24, 2020

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Author : Cheryl May

<a href="https://www.microtasking.online/team-showcase/cheryl-may/" rel="noopener noreferrer">Cheryl May</a> is a specialist in strategy, innovation design, and foresight. Her primary research focus is on <a href="https://www.cherylmayproject.space/" rel="noopener noreferrer"> social purpose organizations. </a>She is currently working on a PhD with London South Bank University.